---
title: "Register Now: Cracking the Amazon Code in a Competitive Category"
description: Register now to read how we leveraged branding, product photography, lifestyle photography, keyword-rich copy, and video to drive record sales on Amazon.
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# Cracking the Amazon Code in a Competitive Category

## Cracking the Amazon Code

NutHouse! Granola Company knew that Amazon was a critical piece of their direct-to-consumer strategy, but their sales were practically nonexistent.

While they had a presence on the online marketplace, they hadn’t optimized their product listing pages or brand store page to drive conversions in a crowded category.

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