First at the Pump

Pairing in-store and digital tactics at Ahold Delhaize and within The Giant Company, the ‘flexitarian’ thematic campaign capitalized on the trending flexitarian diet by showing consumers that living a more plant-based lifestyle is attainable by producing a co-branded commercial that aired at the pump.

Alliance Marketing was the first agency to partner with Ahold Delhaize to reach shoppers at fuel stations with a video ad.