---
title: "Register Now: Fueling Impulse Purchases at the Pump"
description: Register now to read how we leveraged a new and innovative tactic, the fuel media network at Ahold Delhaize, to supercharge brands.
---

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# Fueling Impulse Purchases at the Pump Among On-the-Go Shoppers

## First at the Pump

Pairing in-store and digital tactics at Ahold Delhaize and within The Giant Company, the ‘flexitarian’ thematic campaign capitalized on the trending flexitarian diet by showing consumers that living a more plant-based lifestyle is attainable by producing a co-branded commercial that aired at the pump.

Alliance Marketing was the first agency to partner with Ahold Delhaize to reach shoppers at fuel stations with a video ad.

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