Getting Back Outside

Following a spike in grocery sales, C-Force, MCT, Mush, Noka, and Super Coffee were challenged by their teams to emulate comparable sales the following year at retailers like Huckleberry’s Natural Market.

Consumers were back in their routines and inundated with ads vying for their attention and dollars, forcing brands to rethink new ways to reach consumers. But the value of being outside hasn't changed, and hikers could be a solid target market.