A Storytelling Spin

One in four Americans follow a gluten-free diet (source), while only 1 in 100 Americans have celiac disease. 

Schar, Atlas Bars, Milton’s, Moon Cheese, Aleia’s, and Banza Pasta are committed to supporting Celiac Awareness Month every May. This past May, however, the brands wanted to put a new spin on an annual tradition. How could they best be an ally to consumers with celiac disease without neglecting the average shopper?