Cutting the Clutter

Thanksgiving is the number one holiday where 90% consumers are expected to go food shopping for their festivities (source). As a result, brands are eager to capitalize on this key seasonal moment to drive sales and reach new shoppers.

But during the holiday season, shoppers are inundated with Thanksgiving ads that all look and feel the same. Marketers need to not only hook the audience with fresh and bold creative, but also provide new and relevant shopping inspiration to pique curiosity and break through the clutter.